Cloth & Grain - A Sister Act

In the latest episode of Digital Circles, we delve into the inspiring journey of sisters Kerry Fletcher and Tara Beattie, the dynamic duo behind Cloth and Grain, a mobile soft furnishing consultation service based in Northern Ireland. With their unique approach to home decor, they are redefining the way we think about interior design, making it accessible and personalised for every homeowner.

Kerry and Tara's journey began during their maternity leaves when they started their Instagram page, Sisters and Sons. What began as a personal diary of their motherhood experiences quickly evolved into a thriving community of mothers seeking advice and support. As their following grew, so did their passion for sharing their experiences and expertise in home interiors. This organic growth paved the way for the launch of Cloth and Grain, where they now offer tailored consultations for both residential and commercial spaces.

One of the standout features of their service is the personal touch they provide. Instead of a traditional showroom experience, Kerry and Tara bring their extensive library of fabrics, curtains, and vintage rugs directly to clients' homes. This not only allows them to assess the space in real-time but also helps clients visualise how different textures and colours will work in their environment. As Carrie aptly puts it, 'It’s great to be on site and in your home, seeing what are we working with?'

Their commitment to customer satisfaction is evident in their approach. After every consultation, clients receive fabric samples in the post, enabling them to make informed decisions in the comfort of their own homes. This level of service has resonated with many, especially in the post-COVID world where people are increasingly valuing home-based services.

In addition to their core offerings, Kerry and Tara are also passionate about sustainability. They focus on sourcing vintage rugs that not only add character to a home but are also durable and environmentally friendly. Their dedication to quality craftsmanship shines through in every piece they offer, ensuring that clients receive not just a product, but a lasting investment for their homes.

As they continue to grow their business, Kerry and Tara are keen on expanding their online presence and exploring new avenues for reaching clients. With plans to visit suppliers in Turkey to source more unique rugs, they are committed to enhancing their offerings and sharing their journey.

Tune in to discover how these sisters are making waves in the world of soft furnishings and interior design!

Click here to learn more about Cloth & Grain and book your appointment

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